Posted on: 3 November 2022
Burger restaurants are common, but that does not mean yours can't stand out from the crowd. If your burger restaurant has been struggling to bring in business, it may be because you are not offering customers a unique enough experience. Here are some suggestions for ways you can improve and set yourself apart.
Offer an Extensive Wine List
It is typical for burger restaurants to offer a long list of craft beers with the assumption that most customers will want a burger and a beer. But while many customers will drink beer, you'll probably also have customers who don't. Some of your customers are likely to prefer wine. So, if you can curate a decent wine list, you'll expand your clientele. Burgers and wine pair together better than you might think. A deep, rich Merlot is a great pairing for a hearty beef burger. And an oaky chardonnay is a good match for a turkey burger or black bean burger.
Offer More Vegan and Vegetarian Options
One vegan or vegetarian burger is just not going to cut it these days. More and more people are adopting vegan and vegetarian diets, so there should be plenty of demand for burgers that fit into these categories. In addition to manufactured veggie burgers, look into offering some house-made black bean burgers, lentil burgers, and quinoa patties. Offer lots of creative vegan and vegetarian topping options, too, and you're set to go.
If you can offer some sort of special or discount one night a week, you will bring in more new customers. Many of those customers are likely to return at other times when you're not offering specials. Try to make this special as fun as possible. For example, you could offer people a 50% discount if they bring in their favorite cartoon. Or, you could offer 2-for-1 burgers to everyone who participates in an in-house trivia game.
If you're good at coming up with these ideas, you could offer a different discount program every week. This will keep a lot of customers coming back just to see what fun challenge you'll ask them to complete.
Burger restaurants can and do succeed, but often, you have to change things up to get your name on the map. In this competitive industry, there are real advantages to being original, taking big steps, and offering things that truly draw customers in. For more information, contact a company like Brewsky's Broiler.Share